I had the privilege to help a great cause get started with some brand work. Be Well OC is dedicated to promoting and supporting mental health and wellness across Orange County by offering education, resources, and fostering a sense of community. It means so much to me seeing my brand flourish and be a sign of positivity to people in need.
The Chrysanthemum flower was the inspiration for the overall design of the logo. The flower itself symbolizes friendship, happiness, and well-being. To add an extra layer of detail I used the letters OC to create the logo pattern which pays homage to it's location. Just a small designer detail to add purposeful meaning to the logo. 😉
The mobile response team provides information, referrals, transportation and additional follow-up support and case management throughout the community.